n 2011, Hanako Maeda launched her own label ADEAM with a capsule collection of just 15 pieces. Inspired by her two hometowns Tokyo and New York, Hanako continues to create collections that infuse art and function. Maeda’s approach to design mixes east and west, the traditional with modern and the avant-garde with the wearable. By combining Tokyo’s style and New York’s fashion, she’s found a modern, relevant aesthetic.