The Joseph empire started in 1972 by the inimitable Joseph Ettedgui as a place where a vibrant and eclectic crowd of the fashion industry’s most interesting icons gathered to share ideas and inspiration. Renowned for his eccentric personality, Joseph launched his namesake label, soon after as an extension of his creative concept. His sleek and streamlined designs were met with instant acclaim. With a vision of clean and sharp lines, the collection of tailored silhouettes gained recognition for its modern and minimalist approach. Joseph was revered throughout the industry for pioneering the movement. While Joseph himself passed away, his legacy lives through the energy of the brand and it is fair to say he would fully appreciate the renovation of his collections.